DK's Playground
This is the playground of DK, a product engineer in Mumbai. Every card below is a real website or product that is live right now, built end to end and handed over to the people who own it: online stores, brand sites, a yoga studio, an architecture practice, a booking tool, a newsletter and a community. Nothing here is a mockup or a concept.
notes on each one
Meerzastreetwear store
A premium streetwear label that wanted to stop renting its shopfront. Meerza got its own storefront with product pages, cart and checkout, plus a Shopify style admin where the team adds drops, edits stock and tracks orders themselves. All of it sits on their own account, theirs outright.
Yog Loveyoga brand
The home of Yoga Acharya Ira Trivedi's classical yoga, pranayama and healing practice in Mumbai. Behind the public site there is a full back office: a student CRM, class and retreat booking, event pages and the marketing desk the team works from every day.
1:1 Conceptsarchitects
An architecture and spatial design studio in Coimbatore, run by three architects. Their idea was that a drawing should open at 1:200 and end at 1:1, so the site is a scroll cinematic. The plan zooms from blueprint to finished room as you move down the page.
Next Enterprisesprinter store
A printer, ink tank and laser dealer shipping across India. The store carries the full catalogue with filters by brand and function, live stock, and an online checkout, so an order can be placed and paid for without a phone call.
Gloriabrand experiences
Gloria World-Vision builds brand experiences and events out of Delhi and Mumbai. The site had to feel like walking into one, so it leads with motion and light instead of a list of services, and sits on top of the internal tooling their team runs the business with.
EII Conferencestudent research
The Equity Institute of India runs a conference where school students defend a real equity research thesis in front of working investors. The site carries the programme, the delegate application, the payment step and the admin desk the organisers use to run the whole event.
Meeting Passbookings, no rent
A booking tool built to replace a subscription. Every invite is a single use link, so a slot cannot be forwarded around or double booked, and there is no per seat fee for the team using it. It runs as a self hosted page plus a browser extension.
Aiyyocounselling letter
A weekly letter for the people who guide Indian students through college admissions, along with the conference pages and the desk that publishes them. It is written for counsellors rather than applicants, which is a smaller and far more useful audience.
Under The Treea slow community
A community rooted in art, nature and human connection, so the site is one hand drawn world rather than a page of text. A single tree grows as you scroll, the scene assembles itself around it, and joining plants a tree of your own.